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Fear & Fluid Dolls is a collection series, consisting out of Jewellery and Apparel.

The collection tells a story about the forever changing and fluid standards of beauty and the irrational fears we carry within our collective mind.
Inspired by classic horror movies such as: IT, The Shining, and the Sixth Sense.
They hold iconic images and bring our deepest fears and worries to life in inexplicable ways.

We translated these iconic images into bold Jewellery and Apparel with a touch of fun.

Still wondering why, we chose the Hotel?
Remember the classic hallway scene from the Shining? The elevators, the boy on the bike…


Jewellery and Apparel design: STUDIO | HEEY

Photography: Ginger Bloemen // GN.GR
Assisted by: Lau Eijsink
Models: Keba & Nena
MUAH: Dominique Cordaro
Location: Hotel The Dutch
Dressmaker: Jolieke Kessels
Laserworks: STITCH Laserworks